G. Shanmuga Raman Associate Professor and research Scholar , Faculty of Business Administration , Sathyabama University. ggshanmugaraam@yahoo.co.in Author's Introduction :Shanmuga Raman G. is working as an Associate Professor at the Faculty of Business Administration, Sathyabama University, Chennai. He has 2 decades of Industrial experience and over 15 years of academic experience. He has completed M.B.A., M.Phil. Research Contribution in ISRJ :
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