DOI Prefix : 10.9780 | Journal DOI : 10.9780/22307850
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Volume : II, Issue : II, March - 2012

MNCs and Community Relations: The Challenge of CSR in Developing Countries

Sateesh Gouda M and S. L. Hiremath

DOI : 10.9780/22307850, Published By : Laxmi Book Publication

Abstract :

Corporate social responsibility (CSR) is a response of a re-thought role of businesses. This trend emerges in a field where globalization empowers stakeholders that increase surveillance over corporation's activities especially in developing countries. In this context, multinational companies (MNCs) have definitively recognized that a free rider? strategy for their activities on Developing countries is not a sustainable option for them and, that the actual field of global business exhorts companies to go further community relations through strategies that add significant value by real engage with communities.

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Cite This Article :

Sateesh Gouda M and S. L. Hiremath, (2012). MNCs and Community Relations: The Challenge of CSR in Developing Countries. Indian Streams Research Journal, Vol. II, Issue. II, DOI : 10.9780/22307850,

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