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Volume : II, Issue : II, March - 2012 MNCs and Community Relations: The Challenge of CSR in Developing Countries Sateesh Gouda M and S. L. Hiremath Published By : Laxmi Book Publication Abstract : Corporate social responsibility (CSR) is a response of a re-thought role of businesses. This trend
emerges in a field where globalization empowers stakeholders that increase surveillance over corporation's
activities especially in developing countries. In this context, multinational companies (MNCs) have
definitively recognized that a free rider? strategy for their activities on Developing countries is not a
sustainable option for them and, that the actual field of global business exhorts companies to go further
community relations through strategies that add significant value by real engage with communities. Keywords : Article : Cite This Article : Sateesh Gouda M and S. L. Hiremath, (2012). MNCs and Community Relations: The Challenge of CSR in Developing Countries. Indian Streams Research Journal, Vol. II, Issue. II, http://oldisrj.lbp.world/UploadedData/763.pdf References : - Carrol, A. (2010). The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice. International Journal of Management Reviews.
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