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Volume : I, Issue : V, June - 2011

CUSTOMER BEHAVIOUR IN THE BUYING PROCESS OF HOME APPLIANCES

Dr. Shrimanth F. Tangade

Published By : Laxmi Book Publication

Abstract :

Household products have become an inseparable part of our daily life. Their purchase is an infrequent, expensive and technical one so it gains high momentum. The consumer has to make the decision under significant brand differences because their purchase results in a long lasting bond between him and the product.

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Cite This Article :

Dr. Shrimanth F. Tangade, (2011). CUSTOMER BEHAVIOUR IN THE BUYING PROCESS OF HOME APPLIANCES. Indian Streams Research Journal, Vol. I, Issue. V, http://oldisrj.lbp.world/UploadedData/6590.pdf

References :

  1. Aaker Jenifer, Lattin, Jim, Simonson Itamar, Marketing Management, Pearson Custom Publishing, 2000.
  2. Klein G, Sources of Power : How people make decision, MIP Press Cambridge, 1998.

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