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Volume : III, Issue : IV, May - 2013

DIRECT MARKETING: INNOVATIVE AND FUTURISTIC APPROACH TOWARDS MARKETING

Prof. Ramesh N. Kamble

Published By : Laxmi Book Publication

Abstract :

“Direct marketing is the process by which a firm approaches its customers on a one to one basis and markets its products directly to them” these definition make it clear that Direct markets its products directly from the company to the customer and there is no intermediary [retailer, wholesaler etc] involved in between.

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Cite This Article :

Prof. Ramesh N. Kamble, (2013). DIRECT MARKETING: INNOVATIVE AND FUTURISTIC APPROACH TOWARDS MARKETING. Indian Streams Research Journal, Vol. III, Issue. IV, http://oldisrj.lbp.world/UploadedData/6488.pdf

References :

  1. The Role Of Digital And Social Media Marketing In Consumer Behavior Andrew T. Stephen L’oréal Professor Of Marketing October 12, 2015.
  2. www. Shodhganga@Inflibnet.ac.in[Research thesis]

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