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Volume : I, Issue : XI, December - 2011

CONSUMER BEHAVIOUR: A STUDY OF INFLUENCE OF SPECIAL FEATURES OF PASSENGER CARS IN COIMBATORE DISTRICT

K. Singaravelu

Published By : Laxmi Book Publication

Abstract :

In India, in the past decade the process of globalization and the growth of Information Technology (I.T) industries results in an increase in the income level, standard of living and purchasing power of the people. So, the middle income group felt owning a car a luxury but now they realized it as necessity. The members of nuclear family need a car for attending their office and leaving their children to schools and colleges. For the government employees, the introduction of sixth pay commission resulted in a considerable increase in their salary which make them shift from two wheelers to four wheelers. In the above context, a research is warranted to make an attempt to assess the buying behaviour of passenger cars in the Coimbatore district.

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Cite This Article :

K. Singaravelu, (2011). CONSUMER BEHAVIOUR: A STUDY OF INFLUENCE OF SPECIAL FEATURES OF PASSENGER CARS IN COIMBATORE DISTRICT. Indian Streams Research Journal, Vol. I, Issue. XI, http://oldisrj.lbp.world/UploadedData/607.pdf

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