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Volume : I, Issue : XI, December - 2011 CONSUMER BEHAVIOUR: A STUDY OF INFLUENCE OF SPECIAL FEATURES OF PASSENGER CARS IN COIMBATORE DISTRICT K. Singaravelu Published By : Laxmi Book Publication Abstract : In India, in the past decade the process of globalization and the growth of Information Technology
(I.T) industries results in an increase in the income level, standard of living and purchasing power of the
people. So, the middle income group felt owning a car a luxury but now they realized it as necessity. The
members of nuclear family need a car for attending their office and leaving their children to schools and
colleges. For the government employees, the introduction of sixth pay commission resulted in a
considerable increase in their salary which make them shift from two wheelers to four wheelers. In the above
context, a research is warranted to make an attempt to assess the buying behaviour of passenger cars in the
Coimbatore district. Keywords : Article : Cite This Article : K. Singaravelu, (2011). CONSUMER BEHAVIOUR: A STUDY OF INFLUENCE OF SPECIAL FEATURES OF PASSENGER CARS IN COIMBATORE DISTRICT. Indian Streams Research Journal, Vol. I, Issue. XI, http://oldisrj.lbp.world/UploadedData/607.pdf References : - Rohit Saran and Priya Ramani – “Here comes the Recovery”, India Today, Volume 24, Issue 34, August 23, 1999.
- Indian Automotive Industry: An overview - Automotive Mission Plan, 2006-2016,p.17.
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- Nitingupta and vaibhav shekar – “The Indian Mid-segment Passenger Car Industry” – The IUP Journal of Business Strategy, Vol. VII, No.3, 2010 PP.60-72.
- Debabrata Shankar- “Maruthi Suzuki Swift” - Top Gear, Feb 2008, pp.166-168.
- Census of India 2001, Census Commission of India.
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