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Volume : I, Issue : VIII, September - 2011 INDUSTRY BEST PRACTICE BENCHMARKING (WITH SPECIAL REFERENCE TO COMPETITIVE BENCHMARKING IN THE AUTOMOBILE INDUSTRY IN AND AROUND PUNE). Geetha Sivaraman Published By : Laxmi Book Publication Abstract : The Automobile manufacturers are playing in a highly competitive environment in India. Best practices are being
followed by the competing firms to survive in this global competition. They try to achieve benchmarked levels through
competitive benchmarking. Competitive benchmarking is not only helpful to bridge the gap in performance but also to
become better than the best-in-class. If they follow benchmarking model properly, in addition to their own
performance improvement model, they can progress faster and will also be able to survive in this global competitive
environment. The Automobile firms try to achieve benchmarked levels through competitive benchmarking. The
benchmarking process should be implemented in all firms for sharing information, also to find out the reason for
success / failure. The firms compare themselves with other firms and also learn from competition directly or
indirectly as the product life cycle is getting shorter now-a-days. They try to adapt to the changing environment to
excel in their performance. The SWOT (Strength, Weaknesses, Opportunities and Threats) analysis and critical
success factors should be considered while implementing competitive benchmarking. Keywords : Article : Cite This Article : Geetha Sivaraman, (2011). INDUSTRY BEST PRACTICE BENCHMARKING (WITH SPECIAL REFERENCE TO COMPETITIVE BENCHMARKING IN THE AUTOMOBILE INDUSTRY IN AND AROUND PUNE).. Indian Streams Research Journal, Vol. I, Issue. VIII, http://oldisrj.lbp.world/UploadedData/479.pdf References :
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