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Volume : I, Issue : VII, August - 2011

SPECIAL MARKETING STRATEGY OF CATTLE BROKERS:A STUDY WITH REFRENCE TO LATUR DISTRICT

P. N. Sagar,H. S. Patange

Published By : Laxmi Book Publication

Abstract :

A cattle marketing is very distinct from marketing of any other product or service. Each and every cattle is distinct from each other in respect of size, height, colour, shape, appearance, age, milk yield, order and stage of lactation, stage of pregnancy and working capacity etc., hence the prices are also not one and the same for all cattle. There is no any standard price of cattle and no guaranteed price from the government. The prices of cattle are determined under the bargaining between buyers and sellers with or without brokers. Brokers play very important role in cattle marketing. Use of code language for numbers is a cattle marketing strategy used by the brokers. The main aim of code language is to maintain secrecy of buyer’s expected price of cattle and seller’s expected price of cattle and also the amount of commission. Brokers use code language in cattle dealing. This code language is commonly used for number identification in respect of price of cattle and amount of commission. It is concluded that, cattle brokerage on cattle dealing is fixed by various methods and code language for numbers is used as a special cattle market

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Cite This Article :

P. N. Sagar,H. S. Patange, (2011). SPECIAL MARKETING STRATEGY OF CATTLE BROKERS:A STUDY WITH REFRENCE TO LATUR DISTRICT. Indian Streams Research Journal, Vol. I, Issue. VII, http://oldisrj.lbp.world/UploadedData/425.pdf

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