Scroll to Top

Volume : II, Issue : VII, August - 2012

ETHICS IN INTEGRATED MARKETING COMMUNICATION

Siddamma R. Guded

Published By : Laxmi Book Publication

Abstract :

Ethical challenges in integrated marketing communication Ethics play an integral role in the development and sustenance of any personal or business relationship. Ethics determine the acceptable behaviors within a society and the overall behaviors of a business. Marketers must understand the impact ethics have on marketing communications and develop Integrated Marketing Communication (IMC) strategies accordingly.

Keywords :


Article :


Cite This Article :

Siddamma R. Guded, (2012). ETHICS IN INTEGRATED MARKETING COMMUNICATION. Indian Streams Research Journal, Vol. II, Issue. VII, http://oldisrj.lbp.world/UploadedData/3831.pdf

References :

  1. www.isrj.org.
  2. www.aygrt.isrj.org.

Article Post Production

Article Indexed In

Comments :
Enter Name :
Email ID :
Comments :

Previous Comments :
Creative Commons License
Indian Streams Research Journal by Laxmi Book Publication is licensed under a Creative Commons Attribution 4.0 International License.
Based on a work at http://oldisrj.lbp.world/Default.aspx.
Permissions beyond the scope of this license may be available at http://oldisrj.lbp.world/Default.aspx
Copyright � 2014 Indian Streams Research Journal. All rights reserved
Looking for information? Browse our FAQs, tour our sitemap, or contact ISRJ
Read our Privacy Policy Statement and Plagairism Policy. Use of this site signifies your agreement to the Terms of Use