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Volume : III, Issue : III, April - 2013 PERCEPTION OF YOUTHS TOWARDS SOCIAL NETWORKING SITES ASHOK YAKKALDEVI Published By : Laxmi Book Publication Abstract : Social Networking Sites (SNS) is a phenomenon today. It has changed the lives of million of people around us. Youths are the actual core engine of this phenomenon. Marketers have further added to its growth by translating it into financial success. However few of the SNS have transcended beyond the periphery of marketing gambit and have become culture and communities where youth live online and offline in the real time. One such site is facebook which is the VICTORINOX of virtual society. Such platforms are used for uncountable no of reasons that probably cannot be quantified. The paper explores the usage patterns of SNS among youth. Authors conclude that face book is a phenomenon and students are perpetuating it. Heavy users tend to rely heavily for seeking education related problems. Students of technical courses use SNS to help each other in studies as well as in employment. Networking is the key to sustain speed and success in the examination irrespective of gender and course. Social Networking Sites (SNS) is a phenomenon today. It has changed the lives of million of people around us. Youths are the actual core engine of this phenomenon. Marketers have further added to its growth by translating it into financial success. However few of the SNS have transcended beyond the periphery of marketing gambit and have become culture and communities where youth live online and offline in the real time. One such site is facebook which is the VICTORINOX of virtual society. Such platforms are used for uncountable no of reasons that probably cannot be quantified. The paper explores the usage patterns of SNS among youth. Authors conclude that face book is a phenomenon and students are perpetuating it. Heavy users tend to rely heavily for seeking education related problems. Students of technical courses use SNS to help each other in studies as well as in employment. Networking is the key to sustain speed and success in the examination irrespective of gender and course. Keywords : Article : Cite This Article : ASHOK YAKKALDEVI, (2013). PERCEPTION OF YOUTHS TOWARDS SOCIAL NETWORKING SITES. Indian Streams Research Journal, Vol. III, Issue. III, http://oldisrj.lbp.world/UploadedData/3799.pdf References : - 1.Alyssa, T.G. (2007). A Facebook Education: Teacher Magazine. Retrieved January 8, 2012, from www.teachermagazine.org/tm/ articles/2007/11/12/giese_first_web .html.
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