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Volume : I, Issue : V, June - 2011

Necessity of Orientation to the Farmers in the Age of Information Technology: Issues of Information Satisfaction

Rushikumar. R. Kuralkar

Published By : Laxmi Book Publication

Abstract :

On the threshold of the 21st century, the world faces major global challenges characterized by the threat of economic stagnation and decline. In this declining situation India can survive online because of an agricultural country. Only the agricultural production can rise up the national income. The 21st century India has made a remarkable development in the fild of information and communication technology. The third generation, cell phone has reached to the door steps of the Indians. The farmers in Maharashtra are gratifying their information needs through Internet via cell phones or computers. Eventually, the study aims to derive the solutions over the problems of information satisfaction of farmers in Maharashtra state. The educational and the economical levels of the farmers in the country are drastically different. To study the information satisfaction level of the farmers in Maharashtra the researcher has taken into consideration 250 farmers on stratified basis from different areas of Maharashtra state. The interview methodology is used to acquire the information with having some set of specified questions. The percentage of farmers who uses mobile/cell phones in Maharashtra is 89.23% (Time of India Oct 12, 2009). Around 22.42% of cell phone holder farmers are using the cell phones for fulfilling the agricultural needs in Maharashtra. The crucial and hypothetical issue of research is that, the farmers are not satisfied with the information acquired from the Internet. After analyzing the facts, it is inferred that the farmers are not well verse in finding the information from the Internet of their needs. Some farmers have a phobia of technologies, some others are having no knowledge of new technological applications, some are having the language barriers which is found very crucial and mostly common.

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Cite This Article :

Rushikumar. R. Kuralkar , (2011). Necessity of Orientation to the Farmers in the Age of Information Technology: Issues of Information Satisfaction. Indian Streams Research Journal, Vol. I, Issue. V, http://oldisrj.lbp.world/UploadedData/3758.pdf

References :

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  2. 2.http://agricoop.nic.in/policyincentives/kissancallfirst.htm (accessed 0n 20 October 2010).
  3. 3.Cole R D and R Roman. (2001) Modules for training telecenter staff an interim report with modules. Cornell University.
  4. 4.http://www.itu.int/ITU-D/univ_access/telecentres/documents/ModTrainingTelecStaff.pdf (accessed 0n 20 October 2010).
  5. 5.http://www.census2011.co.in/census/state/districtlist/maharashtra.html (accessed 0n 14 December 2010).
  6. 6.Suresh Chandra Babu et. al (2010) Farmers’ information needs and search behaviors: Case study in Tamil Nadu, India, Retrieve from
  7. 7.http://ageconsearch.umn.edu/handle/126226 (accessed 0n 18 December 2010).

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