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Volume : III, Issue : X, November - 2013 The Effect Of Security - Privacy, Trust And Easiness Towards Internet Banking Adoption In Western Maharashtra Santosh D. Parakh and Barbole A.N. Published By : Laxmi Book Publication Abstract : Purpose – The purpose of this paper is to identify the effect of Security-Privacy, Trust and Easiness towards Internet Banking adoption in Western Maharashtra.
Design/Methodology/Approach – This research used extended Technology Acceptance Model (TAM). Some determinants used from TAM and some determinants explored by the researcher. Primary as well as secondary data sources are used in this research. The primary data of 200 internet banking users were collected through questionnaire. Only the customers who were using the internet banking service are considered as a sample respondent.
Findings – Study found that more number of internet banking adopters are from Private banking category. The count of male users found very much higher than female internet banking users. The result of the hypothesis testing indicates that all the defined factors such as Security-Privacy, Trust and Easiness have significant impact on internet banking adoption. Keywords : Article : Cite This Article : Santosh D. Parakh and Barbole A.N., (2013). The Effect Of Security - Privacy, Trust And Easiness Towards Internet Banking Adoption In Western Maharashtra. Indian Streams Research Journal, Vol. III, Issue. X, http://oldisrj.lbp.world/UploadedData/3495.pdf References : - Abdullah Bin Omar, Naveed Sultan, Khalid Zaman, Nazish B., Abdul W., Khalid K (2011). “Customer Perception towards online banking service: Empirical Evidence from Pakistan,” Journal of Internet Banking and Commerce, August 2011, vol. 16, no.2.
- Agarwal, R, Rastogi, S &Mehrotra A (2009). “Customers 'perspectives regarding e-banking in an emerging economy,” Journal of Retailing and Consumer Services, vol. 16, pp. 340–351.
- Agarwal, R., & Prasad, J. (1998). “The antecedents and consequents of user perceptions in information technology adoption.” Decision Support Systems, 22(1), 15-29.
- Amin Hanudin (2007), Internet Banking Adoption Among Young Intellectuals, Journal of Internet Banking and Commerce. vol. 12, no.3.
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