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Volume : III, Issue : II, March - 2013 ETHICS IN BUSINESS : AN OVERVIEW RAJNI SAINI DOI : 10.9780/22307850, Published By : Laxmi Book Publication Abstract : Ethical and moral values are essential in the business especially in this modern competitive business world. Business ethics comprise honesty, integrity and independence to deal comprises and public in a fair way. The ethical guidelines also require that the business houses should keen to take core of their customer, employees and common people. The ultimate aim of the businessmen should not be money making and to earn more and more profit. Ethics literary means moral principles that given or influences a person's behavior so, when it is talked about ethics or morality and policy making in the business world. No doubt, all the business firms and companies desire growth in their turnover and profit, there is nothing wrong in it, but it should not be carry on the cost of ethical and moral values. The business houses should keep in mind the professional ethics along with money making and profit enhancing tactics. Keywords : Article : Cite This Article : RAJNI SAINI, (2013). ETHICS IN BUSINESS : AN OVERVIEW. Indian Streams Research Journal, Vol. III, Issue. II, DOI : 10.9780/22307850, http://oldisrj.lbp.world/UploadedData/3360.pdf References : - Sacks, Carol Consgrove (2012). “Trust and Ethics in fluance: Innovative ideas from the Robin Cosgrove Prize”. Glob ethics. Net global 6, PP. 29-49.
- Laczniak, Eugene (2008). “Ethics of marketing” Sage Publications, PP. 1339-1342.
- Gupta, Rakesh and Sukumarah (2013). “Ethics and morality in finance.” Prabandhan: Indian Journal of Management, Volume 6, no. – 2. PP. 15-20.
- Smith June, Armstrong Anona and Francis, R (2008). “Professionalism and Ethics in financial Planning” Journal of Business Systems, Governance and Ethics, Vol. 2, No. 1. PP. 3-4.
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