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Volume : III, Issue : VII, August - 2013 Advertisements Specified Only For Small Kids To Adolescent Kids, Effects Of It On Children, Parents In India Nancy Published By : Laxmi Book Publication Abstract : Advertising is very much responsible for creating a consumer image in children which they accept as true
and act immediately to buy that good which is being advertised. The idea is not about selling in present but making
the future customers from now only by communicating the message to kids regarding the importance of the articles
in their life. Now kids ask for branded products at the early age of their life as compared to older times. It is only due
to the advertisements effect on them. Now companies have started advertising specified only for small kids to
adolescent kids. The effects of it on children is much more these days. Children watch the commercials and force
their parents to buy that product whether it is for their use or not.
This article has concentrated the effect of advertisements on small kids to adolescent kids and how it
affects the parents of those kids. The research is done with the help of questionnaire and interviewing the parents.
And also the secondary data is used for explaining the different stages of kids and the effect of advertisements on
them. During the research it is found that Majority (85%) of the mother's shop if given such products free for their
children. 80% of the respondents are of view that with some gift or game activity for kids attracts the attention of
their child towards the products. Keywords : Article : Cite This Article : Nancy, (2013). Advertisements Specified Only For Small Kids To Adolescent Kids, Effects Of It On Children, Parents In India. Indian Streams Research Journal, Vol. III, Issue. VII, http://oldisrj.lbp.world/UploadedData/2824.pdf References : - www.media-awareness.ca/english/.../marketers_ target_ kids. cfm
- www.uow.edu.au/~sharonb/children.html
- www.amazon.com
- Greatideagear.Com
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