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Volume : III, Issue : IV, May - 2013 MARKETING PERFORMANCE OF FISHER WOMEN IN THE TSUNAMI AFFECTED SEAPORT OF NAGAPATTINAM DISTRICTS, TAMIL NADU STATE IN INDIA B.VIJAY AND B.NATARAJAN Published By : Laxmi Book Publication Abstract : In this paper I examine the impact of coastal women marketing the fish on
small-scale fish traders in Nagapattinam Districts of Tamil Nadu, India, with special
emphasis on gender and the impact of economic transformation on women fish traders.
They encounter tremendous barriers to claim the land that should rightfully be theirs.
Having a right to their land also gives women a sort of bargaining power that they
wouldn't normally have, in turn, they gain the ability to assert themselves in various
aspects of their life, both in and outside of the home. Another way to provide women
empowerment is to allocate responsibilities to them that normally belong to men. When
women have economic empowerment, it is a way for others to see them as equal members
of society. Empowerment is a multi-faceted, multi-dimensional and multi-layered
concept. I investigate the relationship of women's work in distribution to production and
how this has changed with capitalist development in the early morning Nagapattinam
seaport. I argue that because women's role in the fish economy has been overlooked, they
have experienced buying and selling the fish within two hours. A qualitative change that
has taken place in their relationship to production and marketing as a result of capitalist
development. Keywords : Article : Cite This Article : B.VIJAY AND B.NATARAJAN, (2013). MARKETING PERFORMANCE OF FISHER WOMEN IN THE TSUNAMI AFFECTED SEAPORT OF NAGAPATTINAM DISTRICTS, TAMIL NADU STATE IN INDIA. Indian Streams Research Journal, Vol. III, Issue. IV, http://oldisrj.lbp.world/UploadedData/2434.pdf References : - Wallerstein, 2006; Marks, 2002; Pickett and Wilkinson, 2010; Hurst, 2007. Minkler, 2005
- Usha Revelli,”Women of SHGs Taking on the Market”, social Welfare, Vo.52, No.12March 2006, pp.31 – 32.
- UNDP .01 March 2011.Benin: Empowering women to protect the coastal lagoon National Fisheries Development Board and Fisheries Policy Ayyappan, S and Diwan, A D (2007) National Fisheries Development Board and Fisheries Policy. In: Indian FisheriesVijayan, K and Jayasankar, P andVijayagopal, P,(eds.) CMFRI, Cochin, pp. 1-11. ISBN 978-81-901219-4-1.
- R. Jayaraman Fisheries College and Research Institute, India .The Role of Self-Help Groups in Fisherwomen Development.
- Sathiadhas, R and Hassan, Femeena (2004) Empowerment of women involved in clam fisheries of Kerala - a case study.Indian Journal of Social Research, 46 (1). pp. 39-48. Empowerment of women involved in clam fisheries of Kerala - a case study.
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