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Volume : III, Issue : IV, May - 2013 MARKETING OF HANDICRAFTS – AN EMPIRICAL STUDY OF CONSUMER PERCEPTION TOWARDS HANDICRAFTS IN WARANGAL DISTRICT OF A.P. D.SAKRIYA AND SWAMY SHADA Published By : Laxmi Book Publication Abstract : Handicrafts are made up solely on the basis of human thought by using human
limbs and particularly by the hands. Handicrafts have several types. Some of the
handicrafts are rude, some are highly finished and some more have human thought
values. These are basically defined according to the value and usage or the franchise of
the products. As times goes by the art of making handicrafts undergone different changes
including the impact of foreign influence on the handicrafts. Particularly the Western
influence through the British rule has a strong impact on the indigenous art forms.
Ultimately the Handicrafts society prime interaction is with the consumers. Consumer is
pivot around which the business practices and activities of society should revolve.
Hence, satisfaction of the consumers becomes the most important goal of society. As a
matter of principle, society should ensure supply of right goods, at the right place, at the
right time and at the right price and quality to satisfy consumer wants. In this Paper I
would like to focus on the Consumer Perception towards the Handicrafts in Warangal
District of A.P. Keywords : Article : Cite This Article : D.SAKRIYA AND SWAMY SHADA, (2013). MARKETING OF HANDICRAFTS – AN EMPIRICAL STUDY OF CONSUMER PERCEPTION TOWARDS HANDICRAFTS IN WARANGAL DISTRICT OF A.P.. Indian Streams Research Journal, Vol. III, Issue. IV, http://oldisrj.lbp.world/UploadedData/2334.pdf References : - Sharma, M. & Prasad, R.; “Blacksmiths - The Technologists of the Rural Poor”; Moving Technology; Vol. 3, No. 5; October 1988; P.2
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