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Volume : III, Issue : III, April - 2013 SWOT ANALYSIS OF LIFE INSURANCE CORPORATION IN INDIA – AN OVERVIEW G. A. VENKATESAN AND R. SUNDHARA RAMAN Published By : Laxmi Book Publication Abstract : The Life Insurance Corporation in India (LIC), with its 40 years of experience
and wide reach, is in an advantageous position. LIC is a largest insurance group and
Investment Company in India. It's a state-owned where Government of India has 100 per
cent stake. LIC also funds close to 24.6 per cent of the Indian Government's expenses.
However, unless it addresses strategic issues such as changing demography and demand
for pensions, demand for a wider variety of products, and having greater freedom in its
investment. In this paper presents an summarize of Life Insurance Corporation in India,
a company which provides life insurance services, is provided, focusing on its strengths,
weaknesses, opportunities for improvement and threats to the company. Strengths
include strong financial position. Weaknesses include slack in expense management
affecting margins. Opportunities for improvement include optimistic Indian economy.
Threats to the company include intense competition. Keywords : Article : Cite This Article : G. A. VENKATESAN AND R. SUNDHARA RAMAN, (2013). SWOT ANALYSIS OF LIFE INSURANCE CORPORATION IN INDIA – AN OVERVIEW. Indian Streams Research Journal, Vol. III, Issue. III, http://oldisrj.lbp.world/UploadedData/2245.pdf References : - Ayem Perumal S., "Impact of Economic Globalisation and Consumer Expectation in Life Insurance", Southern Economist, Vol. 48, No. 21, March 1, 2010.
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