Indian Streams Research Journal

Volume : III, Issue : III, April - 2013

CUSTOMER'S SATISFACTION TOWARDS SERVICE OF THAILAND POSTOFFICE

NITIPON PUTACHOTE

DOI : 10.9780/22307850, Published By : Laxmi Book Publication

Abstract :

The research objective is to study customer's satisfaction towards the service offered by Thailand Post Office. Four hundred samples were selected by using quota sampling. Data were collected using questionnaires and analyzed using. descriptive statistic frequency distribution, percentage, mean, standard deviation, inferential statistics, t- test, and F – test (One-way ANOVA ). Results of the study found that respondents were mostly female, aging between 41 – 50 years, holding a bachelor's degree, married. Most of them are staff in private companies, with income of 15,001 bath per month or higher. Overall, respondents satisfied with the service at a high level.

Keywords :

• Satisfaction
• Thailand Post Office.

Article :

• Download PDF
• View PDF Online

Cite This Article :

References :

1. 2.Bamert Thomas.(1991). Service Quality as an important dimension of bran equity in Swiss service industry. http://www.emeraldinsight.com/jaurnals.htm?iss.March 8, 2013
2. 1.Aaker, Kumar, Day and Leone. (2011). Marketing Research. 10th ed. Singapore: Wiley.PP 381-385
3. 3.Brandey.(2210). Marketing Research. 2nd ed. USA: MPS limited A. Macmilan company.pp127-129
4. 4. B.D. Kulkarni. (1996). Research Methodology. Everest Publishing house. Pune.
5. 5. Cooper Donald R. ( 2002) Business Research methods. 6th ed. New Delhi: Tata McGraw- Hill publishing
6. 6.Etzel and Walker.(200). Marketing. 12th ed.Singaproe:McGraw-Hill.pp292-296
7. 7.Fitzsimmos James and Fitzsimmons Mona.(2008). Service Management. 6th ed.Singapore: McGraw- Hill.pp107-111
8. 8.Green Cortissl. (1987). Communicating service quality:are business ads different.
9. 9.Hair, Bush, and Ortinau.(2009). Marketing Research. 4th ed. Singapore: McGraw- Hill.pp414-419
10. 10.Jankowicz.(2005).Business Research Projects. 4th ed. Singaproe:Thomson.pp298-304
11. 11.Kardes and Cline.(2008). Consumer behavior Science and Practice. Singaproe: Southwestern Cengage Learning.pp 63-71
12. 12.Lewis Babara R.(1988). Customer car in service organization. http://www.emeraldinsight.com/jaurnals.htm?iss.March 10, 2013
13. 13.Lovelock Christopher and Wirtz Jochen.(2007). Services Marketing people, technology, trategy. 6th ed. Singapore: Peason Prentice Hall.pp22-29
14. 14. Moutiho Luis. (1983). Customer satisfaction measurement: prolonged satisfaction with ATMs. http://www.emeraldinsight.com/jaurnals.htm?iss.March 8, 2013
15. 15.Nargundhar Rajendra. (2008). Marketing Research. 3rd ed. New Delhi: Tata McGraw- Hill Publishing company Limited.pp208-217
16. 16.Tucci Louis A. (1987). Service gurantees and cosumers' evaluation of services. http://www.emeraldinsight.com/jaurnals.htm?iss.March 10, 2013
17. 17.Tull and Hawkins.(2003).Marketing Research Measurement&Method. 6th ed. New Delhi: Jay Print pack private Linited. pp329-339
18. 18. Webster Cynthia. (1987). Can cusumers be segment on the Basis of their service quality Expectations. http://www.emeraldinsight.com/jaurnals.htm?iss.March 8, 2013
19. 19. Zeithaml and Bitner. (2003).Service Marketing Integrating Customer Focus Across The firm. 3rd ed. Singapore: The McGraHill.pp23-27

Article Post Production

• Abstract
• View PDF Online
• Download PDF
• Acceptance Certificate
• Publication Certificate

Article Indexed In

• DRJI (India)
• GO Articles (US)
• DOAJ (Sweden)
• Zotero (US)
• Google Scholar (US)
• citeulike (UK)
• MyNetResearch (US)
• DIGG (US)
• MENDLEY (UK)
• Delecious (US)
• FigShare (US)
• EndNote (Ireland)
• EasyBib (US)