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Volume : III, Issue : I, February - 2013 “A STUDY ON CONSUMER BUYING PATTERNS OF COSMETICS IN RURAL AREAS, REFERENCE TO WARANGAL DISTRICT OF ANDHRA PRADESH” VELDANDI RAMCHANDER RAO Published By : Laxmi Book Publication Abstract : A Consumer can be very vital to any organization in present scenario. The
changing globalized world market is enhancing the value of the consumer. The consumer
while he is buying the products/services, what kind of attitudes he is opting, and what are
the influencing factors are effecting his decision making in buying are very important.
The consumer buying patterns changes the company's position in the market as well as
the product.
In this study we discuss about, how the cosmetic products are moving in the
rural market of Warangal district, with consumer different buying patterns which he is
adopting in his decision making. It indulges various aspects in buying patterns, and it
indulges influencing factors also. What are the impacts of tradition on consumer while
using the product of cosmetic, and what are the needs of the rural consumers in
consuming cosmetic products, is there any branding loyalty is there, or just they are
going with the trend to follow the cosmetics. At the end whatever they may be different
results that we found in this study, there is only one fact that we can say, “consumer
buying patterns in cosmetic products regard to rural Warangal, they just need products
for consumption, they don't think that it is mandatory to them to see the brands of the
products, quality of the products, price of the products. They were not aware of all these
as they are some what illiterate, and our they are only the people who follows our Indian
tradition perfectly. And they feel that roaming in the nights is against. So finally we can
say rural Warangal do not want any new trends in cosmetics, they just consuming all
these for going with the trend, not for real need. Keywords : Article : Cite This Article : VELDANDI RAMCHANDER RAO, (2013). “A STUDY ON CONSUMER BUYING PATTERNS OF COSMETICS IN RURAL AREAS, REFERENCE TO WARANGAL DISTRICT OF ANDHRA PRADESH”. Indian Streams Research Journal, Vol. III, Issue. I, http://oldisrj.lbp.world/UploadedData/2079.pdf References : - Jai Shri, Shruthi Jain, Advertising Management, Oxford Higher Education, 2006,
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