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Volume : III, Issue : I, February - 2013 “PRICING, DISTRIBUTION AND PROMOTION STRATEGIES ADOPTED AND TO BE ADOPTED IN RURAL MARKET – A CASE STUDY OF SHIROL TALUKA.” MANSINGH S. DABADE DOI : 10.9780/22307850, Published By : Laxmi Book Publication Abstract : In urban to rural market generally, the manufacturing goods are included and
for this type of goods low pricing policy may be effective as earning level is uncertain of
rural people. The company may adopt penetration-pricing policy. While distributing the
goods and services of the fast moving consumable goods (FMCG) it may be made
available at their proper places and as far as capital goods or luxurious goods is
concerned it may made available at reasonable distance from their place and if possible
it should made available at their proper place. For promoting the products the
companies should take support of the folk media, radio, television, jatra, yatra etc., as
advertising media.
Rural to urban marketing is suffering from many weaknesses, owing to these
weaknesses farmers are not getting benefits hence, the marketing effort should involve
solutions for such problems. Keywords : Article : Cite This Article : MANSINGH S. DABADE, (2013). “PRICING, DISTRIBUTION AND PROMOTION STRATEGIES ADOPTED AND TO BE ADOPTED IN RURAL MARKET – A CASE STUDY OF SHIROL TALUKA.”. Indian Streams Research Journal, Vol. III, Issue. I, DOI : 10.9780/22307850, http://oldisrj.lbp.world/UploadedData/2015.pdf References : - Monish Bali, "The rural market likes it strong", The Economic Times, [Interview by An Awasthi], August23, 2000.
- T. P. Gopal Swamy," Rural Marketing, Environment-Problems and strategies, Wheeler Publishing, 1997.
- The Marketing Mastermind Case study HLL- Rural Marketing Initiatives ICFAI Press, PP. 62, Feb 2003.
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