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Volume : II, Issue : XI, December - 2012 RURAL INDIA, THE EMERGING GROWTH CENTRE FOR INDIAN RETAILERS CHAND REHMANI Published By : Laxmi Book Publication Abstract : The rural population dominates the Indian market with over 720 million
consumers (70% of the total population) spread across 0.63 million villages in the
country18. T ypically Indian rural retail stores are in the form of haats and melas.
Undeniably, the urban market (metr opolitan cities, tier II, III cities) offers great
opportunities to organised retailers but they are anticipated to saturate in the near
futur e. Hence, most big retail companies are envisaging entering the untapped rural
market. For instance, ITC has taken a rural initiative thr ough Choupal Sagar and so has
DCM Hariyali Kisan Bazaars, and Pantaloons in a JV with Godrej (Aadhars). Besides,
several other Indian companies are mulling over launching rural retail brands to face
the current economic slowdown, as rural areas have been less affected by the slowdown.
and so has DCM Hariyali Kisan Bazaars, and Pantaloons in a JV with Godrej
(Aadhars). Besides, several other Indian companies are mulling over launching rural
retail brands to face the current economic slowdown, as rural areas have been less
affected by the slowdown Keywords : Article : Cite This Article : CHAND REHMANI , (2012). RURAL INDIA, THE EMERGING GROWTH CENTRE FOR INDIAN RETAILERS. Indian Streams Research Journal, Vol. II, Issue. XI, http://oldisrj.lbp.world/UploadedData/1812.pdf References : - The Bird of Gold - The Rise of India's Consumer Market". McKinsey and Company. May 2007.
- Anand Dikshit (August 12, 2011). "The Uneasy Compromise - Indian Retail". The Wall Street Journal.
- "Winning the Indian consumer". McKinsey & Company. 2005.
- Majumder, Sanjoy (25 November 2011). "Changing the way Indians shop". BBC News.
- Retailing in India Unshackling the chain stores". The Economist. 29 May 2008.
- Agarwal, Vibhuti; Bahree, Megha (7 December 2011)."India puts retails reforms on hold". The Wall Street Journal.
- Sharma, Amol; Sahu, Prasanta (11 January 2012). "India Lifts Some Limits on Foreign Retailers". The Wall Street Journal.
- Amol Sharma (24 June 2012). "IKEA Knocks on India's Door". The Wall Street Journal.
- Ikea shelves Indian retail market move". The Financial Times. 22 January 2012
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