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Volume : II, Issue : XI, December - 2012

AN EMPIRICALSTUDYON RESIDENTS A TTITUDE AND SUPPORT FOR RURAL TOURISM DEVELOPMENT ACASE OFKARAIKUDI, T AMILNADU, INDIA

S.Y A V ANARANI AND M.JEY AKUMARAN

Published By : Laxmi Book Publication

Abstract :

The purpose of this study was to examine the relationship between the level of residents' loyalty and residents' attitudes toward tourism in Karaikudi, a rural tourism spot in the state of T amilnadu. In addition, this study investigated whether age groups and the people vary with the years of residency had different attitudes towar d tourism development. The self administered instrument was used and the responses were collected from 200 stakeholders. Afactor analysis of 26 attitude items reveals a thr eedimensional factor solution. The younger generation people were inclined to perceive more benefits of tourism than the older people. The people who are residing ther e for more than 20 years tended to have a stronger view of the negative impacts caused as a result of tourism development. The findings could be helpful to government and marketers inter ested in positioning their rural tourism destination.

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Cite This Article :

S.Y A V ANARANI AND M.JEY AKUMARAN , (2012). AN EMPIRICALSTUDYON RESIDENTS A TTITUDE AND SUPPORT FOR RURAL TOURISM DEVELOPMENT ACASE OFKARAIKUDI, T AMILNADU, INDIA. Indian Streams Research Journal, Vol. II, Issue. XI, http://oldisrj.lbp.world/UploadedData/1794.pdf

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