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Volume : II, Issue : X, November - 2012

SYSTEMIC PERSPECTIVE TO MARKETING FOR AIDING OVERALL COMPETITIVENESS IN DYNAMIC BUSINESS ENVIRONMENT

KUMAR SHALENDER AND NRIPENDRA SINGH

Published By : Laxmi Book Publication

Abstract :

The purpose of the study is to revisit the concept of marketing from system perspective in the backdrop of increased environmental dynamism. System view, with its holistic and diversified characteristic helps to bring in more agility and completeness in overall marketing efforts of the firmby effectively coordinating and efficiently integrating the efforts ofvarious contributing elements of marketing. With the insights based on extensive literature review of system and marketing, paper conceptualizes the framework for marketing from system perspective and concludes with the benefits associated with this holistic approach through the help of real world examples.

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Cite This Article :

KUMAR SHALENDER AND NRIPENDRA SINGH, (2012). SYSTEMIC PERSPECTIVE TO MARKETING FOR AIDING OVERALL COMPETITIVENESS IN DYNAMIC BUSINESS ENVIRONMENT. Indian Streams Research Journal, Vol. II, Issue. X, http://oldisrj.lbp.world/UploadedData/1632.pdf

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