Volume : II, Issue : X, November - 2012 IMPLICATION OF MARKETING PLAN: FOR MARKETING LIBRARY AND INFORMATION SERVICES![](ArticleImage/No_Image.jpg) V. A. NAIKWADI AND P. M. CHASKAR Published By : Laxmi Book Publication Abstract : The paper describes the meaning and purpose of marketing in academic
libraries and discusses five laws of library science in the view of marketing. It also
describes marketing process, its development and implication of marketing plan, and list
of the tools and techniques for marketing. Keywords : Article : Cite This Article : V. A. NAIKWADI AND P. M. CHASKAR, (2012). IMPLICATION OF MARKETING PLAN: FOR MARKETING LIBRARY AND INFORMATION SERVICES. Indian Streams Research Journal, Vol. II, Issue. X, http://oldisrj.lbp.world/UploadedData/1596.pdf References :
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