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Volume : II, Issue : IX, October - 2012 Role Of Marketing Survey In Strategy Formulation Of Food Sector Product Ithape Sunil Bhausaheb , Bhamare Nilesh Chatur , Shinde Amol and Pasthe Divesh Published By : Laxmi Book Publication Abstract : Food sector is expanding rapidly in India. Food product play important role in
the economy and in individual organization. Biscuit, Potato vapors, Chiki are examples
of food product .Strategy formulation for food product marketing is necessary for food
product.
Food product marketing involves basically different strategy .Also strategy is
based on marketing research .So study of effectiveness of strategy is important research.
But strategy formulation of food product is requiring great search of inputs to become
viable presences in market of food sector.
A market survey is prepared according to the objective of study. A targeted places which
is village, city are surveyed by interving individuals, shopkeepers and retailers.
Responses are recorded which are prepared in statistical form.
After the analysis of survey helped in making strategy formulation. Segmentation
stratergyc is food to be effective after analysis of market survey. Keywords : Article : Cite This Article : Ithape Sunil Bhausaheb , Bhamare Nilesh Chatur , Shinde Amol and Pasthe Divesh, (2012). Role Of Marketing Survey In Strategy Formulation Of Food Sector Product. Indian Streams Research Journal, Vol. II, Issue. IX, http://oldisrj.lbp.world/UploadedData/1489.pdf References :
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