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Volume : II, Issue : IX, October - 2012

Factors Influencing Customer Satisfaction In Retail Banking In Delhi And NCR

Santosh Dev , Yaj Medury , Aayushi Gupta and B.S.Nagi

Published By : Laxmi Book Publication

Abstract :

This paper attempts to establish that customer satisfaction and retention are critical for retail banks in India especially in Delhi and NCR. It also tries to investigate the major factors responsible for customer satisfaction in the retail banking sector. It identifies these factors which include tangibles, responsiveness, customer orientation, standard of facility, interest rates and other charges, client participation, funds transfer system, accessibility and other amenities.

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Cite This Article :

Santosh Dev , Yaj Medury , Aayushi Gupta and B.S.Nagi, (2012). Factors Influencing Customer Satisfaction In Retail Banking In Delhi And NCR. Indian Streams Research Journal, Vol. II, Issue. IX, http://oldisrj.lbp.world/UploadedData/1421.pdf

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