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Volume : I, Issue : IV, May - 2011 Sales and Marketing Strategies in the Era of Economic Uncertainty Sayyad Mahejabin Dildar Published By : Laxmi Book Publication Abstract : This is the era of economic crisis and uncertainties. Numerous experts have
tried to predict the reasons of these uncertainties and also tried to predict when it
will be over, but in vain. Above all, this is equally true that every company wants
to survive and also expects to get some pay back investment.
Whilst the principles of marketing remain the same regardless the
prevailing economic environment-it is the application or practice that changes
according to the demand of situation. Companies have adopted different strategies
such as slashing marketing budgets, delaying in capital investments, development
of overseas, introduction of new products, using promotional tactics. But in the
situation of continuously changing market condition & changing customer needs
mean it is difficult for marketers to determine what marketing strategy to employ Keywords : Article : Cite This Article : Sayyad Mahejabin Dildar, (2011). Sales and Marketing Strategies in the Era of Economic Uncertainty. Indian Streams Research Journal, Vol. I, Issue. IV, http://oldisrj.lbp.world/UploadedData/141.pdf References :
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