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Volume : I, Issue : IV, May - 2011

Sales and Marketing Strategies in the Era of Economic Uncertainty

Sayyad Mahejabin Dildar

Published By : Laxmi Book Publication

Abstract :

This is the era of economic crisis and uncertainties. Numerous experts have tried to predict the reasons of these uncertainties and also tried to predict when it will be over, but in vain. Above all, this is equally true that every company wants to survive and also expects to get some pay back investment. Whilst the principles of marketing remain the same regardless the prevailing economic environment-it is the application or practice that changes according to the demand of situation. Companies have adopted different strategies such as slashing marketing budgets, delaying in capital investments, development of overseas, introduction of new products, using promotional tactics. But in the situation of continuously changing market condition & changing customer needs mean it is difficult for marketers to determine what marketing strategy to employ

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Cite This Article :

Sayyad Mahejabin Dildar, (2011). Sales and Marketing Strategies in the Era of Economic Uncertainty. Indian Streams Research Journal, Vol. I, Issue. IV, http://oldisrj.lbp.world/UploadedData/141.pdf

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