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Volume : II, Issue : VII, August - 2012 A Critical Analysis of Consumer buying behavior of two wheelers (observations pertinent to Ahmednagar city, Maharashtra) Faiz Ahmed Shaikh DOI : 10.9780/22307850, Published By : Laxmi Book Publication Abstract : India is the second largest producer of two wheelers vehicle in the world. In the last two
years, the Indian two wheeler industry has seen spectacular growth as majority of
Indians especially youngsters prefer these as most convenient means of transport. The
objective of two wheeler industry is to sustain market share through satisfying customer
needs and expectations. The manufacturers therefore, have to understand the real needs,
wants, belief and attitude of customer towards the product and after sales service. A
strong understanding of consumer buying behavior is required for sustenance and
growth of the business. To get a first hand input I have taken response of customers
(actual & potential two wheeler buyers) in the questionnaire. The analysis of data was
done using chi-square test. I am hopeful the present study will positively contribute to
two wheeler industry to understand the attributes of the product that customer expect
from the company. Keywords : Article : Cite This Article : Faiz Ahmed Shaikh, (2012). A Critical Analysis of Consumer buying behavior of two wheelers (observations pertinent to Ahmednagar city, Maharashtra). Indian Streams Research Journal, Vol. II, Issue. VII, DOI : 10.9780/22307850, http://oldisrj.lbp.world/UploadedData/1262.pdf References : - Virupaxi Bagodi, Biswajit Mahanty, (2008) "Two-wheeler service sector in India: factors of importance for sustainable growth", Journal of Advances in Management Research, Vol. 5 Iss: 1, pp.21 – 27
- K. Narasimhan, (2003) "Quality from Customer Needs to Customer Satisfaction", The TQM Magazine, Vol. 15 Iss: 6, pp.430 – 431
- Joshi, V., Little, I. 1996. India's Economic Reforms: 1991-2001. New Delhi, Oxford University Press.
- lan Smith (2006) CRM and customer service: strategic asset or corporate overhead Handbook of Business Strategy Issue: 1
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