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Volume : II, Issue : VII, August - 2012 “E-CRM: NEW DIMENSION INTHE PROCESS OF CUSTOMER MANAGEMENT” A.G. PESHWE, PRITAM P. KOTHARI Published By : Laxmi Book Publication Abstract : Electronic Customer Relationship Management (E-CRM) has become the latest
paradigm in the world of Customer Relationship Management. E-CRM is becoming
more and more necessary as businesses take to the web. This paper promotes the value of
E-CRM, explores its benefits, outlines the focal points to address prior to
implementation, outlines potential pitfalls during implementation and ways to avoid,
takes a look at recent trends and presents a proven E-CRM success story. Electronic
Customer Relationship Management (E-CRM) has attracted the attention of managers
and academic researchers for the past several years. Issues of E-CRM have varied from
marketing to information technology. Keywords : Article : Cite This Article : A.G. PESHWE, PRITAM P. KOTHARI, (2012). “E-CRM: NEW DIMENSION INTHE PROCESS OF CUSTOMER MANAGEMENT”. Indian Streams Research Journal, Vol. II, Issue. VII, http://oldisrj.lbp.world/UploadedData/1244.pdf References : - Yoon C. Cho and Jerry Fjermestad Using Electronic Customer Relationship Management to Maximize/Minimize Customer Satisfaction/Dissatisfaction
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