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Volume : II, Issue : VII, August - 2012

“E-CRM: NEW DIMENSION INTHE PROCESS OF CUSTOMER MANAGEMENT”

A.G. PESHWE, PRITAM P. KOTHARI

Published By : Laxmi Book Publication

Abstract :

Electronic Customer Relationship Management (E-CRM) has become the latest paradigm in the world of Customer Relationship Management. E-CRM is becoming more and more necessary as businesses take to the web. This paper promotes the value of E-CRM, explores its benefits, outlines the focal points to address prior to implementation, outlines potential pitfalls during implementation and ways to avoid, takes a look at recent trends and presents a proven E-CRM success story. Electronic Customer Relationship Management (E-CRM) has attracted the attention of managers and academic researchers for the past several years. Issues of E-CRM have varied from marketing to information technology.

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Cite This Article :

A.G. PESHWE, PRITAM P. KOTHARI, (2012). “E-CRM: NEW DIMENSION INTHE PROCESS OF CUSTOMER MANAGEMENT”. Indian Streams Research Journal, Vol. II, Issue. VII, http://oldisrj.lbp.world/UploadedData/1244.pdf

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