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Volume : I, Issue : III, April - 2011

Brand Building Strategy Based On Feedback Mechanisum A Case Study Of Max Secure Software

Kumardatt A Ganjre

Published By : Laxmi Book Publication

Abstract :

Whenever we need particular software for our computer, we at times tend to search for it on the internet unless it's software that has to be purchased from the market. Now, for searching the software, we would log on to a search engine and type in the name of the software or the purpose of the software (e.g: Anti-virus, Anti-spyware etc). The search engine would then display the search results in the form of hyperlinks i.e. links to the websites containing details about the software or containing a link for its download are available. Usually, there are 10-15 results displayed on each page and we tend to consider, at an average, results on the first 6-8 pages i.e. the first 60-80 results.

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Cite This Article :

Kumardatt A Ganjre, (2011). Brand Building Strategy Based On Feedback Mechanisum A Case Study Of Max Secure Software. Indian Streams Research Journal, Vol. I, Issue. III, http://oldisrj.lbp.world/UploadedData/115.pdf

References :

  1. "Marketing Management" by Philip Kotler and Kevin Lane Keller (12e)
  2. http://www.12manage.com
  3. http://www.maxpcsecure.net
  4. http://www.spywaredetector.biz
  5. http://www.maxpcsecure.com
  6. http://en.wikipedia.org
  7. http://www.searchenginwatch.com
  8. http://www.pctools.com
  9. http://www.spywareguide.com
  10. http://www.globalnet.cz
  11. http://www.xblock.com
  12. http://spybot.safer-networking.de
  13. http://www.ca.com
  14. http://www.webroot.com
  15. http://www.lavasoft.de
  16. http://www.bestspywareguide.com
  17. http://www.maxprivacyprotector.com
  18. http://spywarewarrior.com
  19. http://www.benedelman.org
  20. http://anti-spyware-review.toptenreviews.com

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