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Volume : II, Issue : VI, July - 2012 Impact of T.V. Advertisements on Children D.R. Dodia Published By : Laxmi Book Publication Abstract : Advertising has become so integral part of our life that we cannot imagine any event,
newspaper, journal, magazine, T.V. program without advertising. Advertisers tried to
transmit information about products through media to stimulate sales, direct or indirect.
This paper has attempted to elaborate the impact of T.V. advertisements on children's
interest, demand and choice of clothes & food. Researcher has also tried to find out
hours spent by children watching T.V. & their interest. Findings of the research support
the past researches and indicate that the positive impact of T.V. advertisement was found
on the children. Total 60 children with age group of 3 to 5 year were drawn through the
simple random technque from Little Flower Play Group and Sheth M.B.school
Gandhinagar, then a QTVA given to their parents. Keywords : Article : Cite This Article : D.R. Dodia, (2012). Impact of T.V. Advertisements on Children. Indian Streams Research Journal, Vol. II, Issue. VI, http://oldisrj.lbp.world/UploadedData/1124.pdf References : - Akhtar, P.R. (2007). Impact of T.V. Advertisements in Educating the Young Children as Perceived by Parents- A study. CASE SEMINAR PAPER2007. M.S.University, Baroda.
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