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Volume : VIII, Issue : III, April - 2018

“MAKING THE RED BLUER: AN ORGANIZATIONAL CULTURE CASE STUDY OF ZAPPOS.COM”

Monika Annaldas, None

By : Laxmi Book Publication

Abstract :

In the business world much is being discussed the developing dimension of rivalry, creating center abilities and ceaseless advancements for interminable survival.

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Cite This Article :

Monika Annaldas, None(2018). “MAKING THE RED BLUER: AN ORGANIZATIONAL CULTURE CASE STUDY OF ZAPPOS.COM”. Indian Streams Research Journal, Vol. VIII, Issue. III, http://isrj.org/UploadedData/9960.pdf

References :

  1. Ravasi, D.; Schultz, M. (2006). "Responding to organizational identity threats: Exploring the role of organizational culture". Academy of Management Journal. 49 (3): 433–458. doi:10.5465/amj.2006.21794663.
  2. Schrodt, P (2002). "The relationship between organizational identification and organizational culture: Employee perceptions of culture and identification in a retail sales organization". Communication Studies. 53: 189–202. doi:10.1080/10510970209388584.

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