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Volume : VI, Issue : VII, August - 2016

CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE RETAIL MARKETERS A CASE STUDY OF FLIPKART AND AMAZON

Shaik Shafeequr Rahman, None

By : Laxmi Book Publication

Abstract :

Internet marketing, also referred to as I-marketing, web marketing, online marketing, or e-Marketing, is the marketing of products, or, services over the Internet. The Internet has brought media to a global audience.

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Cite This Article :

Shaik Shafeequr Rahman, None(2016). CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE RETAIL MARKETERS A CASE STUDY OF FLIPKART AND AMAZON. Indian Streams Research Journal, Vol. VI, Issue. VII, http://isrj.org/UploadedData/9898.pdf

References :

  1. Jiyoung Cha (2009), “Shopping on Social Networking Web Sites: Attitudes Toward Real Versus Virtual Items”, Journal of Interactive Advertising, Vol. 10, No. 1, pp. 77 – 93.

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