Volume : V, Issue : XII, January - 2016 CONCEPTUAL FRAME WORK IN SALES AND SELLING PERFORMANCEAbhaysinh Desai, None By : Laxmi Book Publication Abstract : According to Jobber (2004) personal selling is the marketing task that involves face-to-face contact with the customer and permits a direct interaction between buyer and seller. Keywords : Article : Cite This Article : Abhaysinh Desai, None(2016). CONCEPTUAL FRAME WORK IN SALES AND SELLING PERFORMANCE. Indian Streams Research Journal, Vol. V, Issue. XII, http://isrj.org/UploadedData/9894.pdf References : - -
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