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Volume : VII, Issue : IV, May - 2017 ‘FLOW OF COMMUNICATION AND ROLE OF OPINION LEADERS IN INDIA’  Dr. Ramesh Chandra Pathak, None DOI : 10.9780/22307850, By : Laxmi Book Publication Abstract : In general reference flow of communication is from sender to receiver. Aristotle described that communication flow should be uniform and simplest. UNESCO formulated NWICO, NIEO and MacBride Communication to study about the flow of communication. Keywords : Article : Cite This Article : Dr. Ramesh Chandra Pathak, None(2017). ‘FLOW OF COMMUNICATION AND ROLE OF OPINION LEADERS IN INDIA’ . Indian Streams Research Journal, Vol. VII, Issue. IV, DOI : 10.9780/22307850, http://isrj.org/UploadedData/9716.pdf References : - Katz, Elihu; Lazarsfeld, Paul F. (1957). Personal influence (E. ed.). New York: Free Press.
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