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Volume : VI, Issue : XI, December - 2016

DEVELOPMENT AND STANDARDIZATION OF ATTITUDE TOWARDS USING SOCIAL MEDIA SCALE (ATUSMS)

S. Shakira Begum, Dr. P. C. Naga subramani

By : Laxmi Book Publication

Abstract :

Social media is the collective of online communications channels dedicated to community – based input, interaction on content – sharing and collaboration.

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Cite This Article :

S. Shakira Begum, Dr. P. C. Naga subramani(2016). DEVELOPMENT AND STANDARDIZATION OF ATTITUDE TOWARDS USING SOCIAL MEDIA SCALE (ATUSMS). Indian Streams Research Journal, Vol. VI, Issue. XI, http://isrj.org/UploadedData/9362.pdf

References :

  1. Edwards, L. Allen, (1957). Techniques of Attitude Scale Construction. Vakils Feffer and Simons, Bombay.
  2. Anandan, P. (1979). Formal analysis of program editing. Master’s Thesis, Dept. of Computer Science, University of Nebraska – Lincoln.

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