Volume : VI, Issue : XI, December - 2016 POLICY HOLDERS AWARENESS LEVELS TOWARDS LIFE INSURANCE – (A Comparative study of Rural and Urban in Secunderabad Division)S.Suresh, Dr. Rambabu Gopisetti By : Laxmi Book Publication Abstract : Insurance literacy plays a key role in insurance inclusion as well as in increasing insurance penetration lack of awareness about rights and duties, terms and conditions of insurance has proved to be one of the impediments in penetration of life insurance. Keywords : Article : Cite This Article : S.Suresh, Dr. Rambabu Gopisetti(2016). POLICY HOLDERS AWARENESS LEVELS TOWARDS LIFE INSURANCE – (A Comparative study of Rural and Urban in Secunderabad Division). Indian Streams Research Journal, Vol. VI, Issue. XI, http://isrj.org/UploadedData/9358.pdf References : - Jain, D., & Goyal, N. (2012). An Empirical Study of the Level of awareness towards various rights and duties among the insured households in Rajasthan, India. Researchers World, 3(3), 40.
- Kalpana, B., & Sadhana, B. (2012). Insurance a Ray of Hope: A Study on the Level of Awareness of Private Players in the Insurance Industry. Journal of Contemporary Research in Management, 3(3).
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