Volume : VI, Issue : XII, January - 2017 DTH SERVICES – CONSUMER PREFERENCE AND SATISFACTIONK. Aruljothi, None By : Laxmi Book Publication Abstract : Consumer Preference in Choosing DTH Service” to know the customer preference towards DTH rather than cable factors which is influencing the buyer to prefer DTH through various brands. It also gives the status among all the members. Keywords : Article : Cite This Article : K. Aruljothi, None(2017). DTH SERVICES – CONSUMER PREFERENCE AND SATISFACTION. Indian Streams Research Journal, Vol. VI, Issue. XII, http://isrj.org/UploadedData/9332.pdf References : - Research Methodology by C.R.Kothari
- Research methodology by P.Saravanavel.
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