Volume : VI, Issue : XI, December - 2016 “A STUDY ON ROLE OF ADVERTISING IN ORGANIZED RETAILING"Prof. Sagar R. Pawar, Dr. Vasant B. Kodag By : Laxmi Book Publication Abstract : Advertising is an art and science. Advertisements provide the detail information about the company, retail store, products, offers and schemes etc. Advertising has the power to attract the customers towards the product. Keywords : Article : Cite This Article : Prof. Sagar R. Pawar, Dr. Vasant B. Kodag(2016). “A STUDY ON ROLE OF ADVERTISING IN ORGANIZED RETAILING". Indian Streams Research Journal, Vol. VI, Issue. XI, http://isrj.org/UploadedData/9269.pdf References :
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