Scroll to Top

Volume : VI, Issue : I, February - 2016

APPLICATION OF SOCIAL MEDIA IN MARKETING OF LIS PRODUCTS AND SERVICES: AN EVALUATION

SK Anisur Rahaman, None

By : Laxmi Book Publication

Abstract :

In traditional setting marketing of Library and information services had been a challenge. Social media opened a new door for libraries and informational professional to market their product and services. This paper explore how libraries and information institutions applying social media in promotional activities of libraries and information institutions. Papers gives an over view of concept of marketing and social media and also discuss different type of social media and their application. This paper also light throws on guideline& tips for social media marketing as well as issues and challenges.

Keywords :


Article :


Cite This Article :

SK Anisur Rahaman, None(2016). APPLICATION OF SOCIAL MEDIA IN MARKETING OF LIS PRODUCTS AND SERVICES: AN EVALUATION . Indian Streams Research Journal, Vol. VI, Issue. I, http://isrj.org/UploadedData/7729.pdf

References :

  1. Hiremath, CV& Karisddappa,CR(2000)marketing of library and information science concept, issue and strategies. DR. S R Ranganathan national memorial seminar,9-12 august, at Goa university.
  2. Chan, C. (2012).Marketing the academic library with online social network advertising. Library management, 33(4/5), 292-296.
  3. Kotler, P(1972).Marketingmanagement:Analysis,planning,&control,NJ:prentice-Hall.
  4. Khan, S.A& Bhatti R(2012).Application of social media in marketing of library and information services: A case study from Pakistan.Weblogy,9(1),article93(accessed on 20.12.2015)
  5. Muruli & Gireesh Kumar(2013).Marketing of library services and product through social media: An evaluation,NCILS,144-152.
  6. Hiremath, CV& Karisddappa,CR(2000)marketing of library and information science concept, issue and strategies. DR. S R Ranganathan national memorial seminar,9-12 august, at Goa university.
  7. Chan, C. (2012).Marketing the academic library with online social network advertising. Library management, 33(4/5), 292-296.
  8. Kotler, P(1972).Marketingmanagement:Analysis,planning,&control,NJ:prentice-Hall.
  9. Muruli & Gireesh Kumar(2013).Marketing of library services and product through social media: An evaluation,NCILS,144-152.
  10. Madhusudhan, M (2008), marketing of library and information service and product in university library: A case study of Goa university library. Library philosophy and practice, march.
  11. Janine Schmidt,marketing library &information services in Australian academic library .p-17
  12. Madhusudhan, M (2008), marketing of library and information service and product in university library: A case study of Goa university library. Library philosophy and practice, march.
  13. Majaro,S.(1993)The essence of marketing. Engle wood cliffts, N.J Prentice hall, pp-10.
  14. Rowley, J(1998).Promotion& marketing communication in information market place,Library review,47(8),383-387.
  15. Madhusudhan, M (2008), marketing of library and information service and product in university library: A case study of Goa university library. Library philosophy and practice, march.
  16. Majaro,S.(1993)The essence of marketing. Engle wood cliffts, N.J Prentice hall, pp-10.
  17. Rowley, J(1998).Promotion& marketing communication in information market place,Library review,47(8),383-387.
  18. Khan, S.A& Bhatti R(2012).Application of social media in marketing of library and information services: A case study from Pakistan.Weblogy,9(1),article93(accessed on 20.12.2015)
  19. Khan, S.A& Bhatti R(2012).Application of social media in marketing of library and information services: A case study from Pakistan.Weblogy,9(1),article93(accessed on 20.12.2015)
  20. Janine Schmidt,marketing library &information services in Australian academic library .p-17
  21. Janine Schmidt,marketing library &information services in Australian academic library .p-17
  22. Janine Schmidt,marketing library &information services in Australian academic library .p-17
  23. Khan, S.A& Bhatti R(2012).Application of social media in marketing of library and information services: A case study from Pakistan.Weblogy,9(1),article93(accessed on 20.12.2015)
  24. Hiremath, CV& Karisddappa,CR(2000)marketing of library and information science concept, issue and strategies. DR. S R Ranganathan national memorial seminar,9-12 august, at Goa university.
  25. Chan, C. (2012).Marketing the academic library with online social network advertising. Library management, 33(4/5), 292-296.
  26. Kotler, P(1972).Marketingmanagement:Analysis,planning,&control,NJ:prentice-Hall.
  27. Muruli & Gireesh Kumar(2013).Marketing of library services and product through social media: An evaluation,NCILS,144-152.
  28. Madhusudhan, M (2008), marketing of library and information service and product in university library: A case study of Goa university library. Library philosophy and practice, march.
  29. Janine Schmidt,marketing library &information services in Australian academic library .p-17
  30. Khan, S.A& Bhatti R(2012).Application of social media in marketing of library and information services: A case study from Pakistan.Weblogy,9(1),article93(accessed on 20.12.2015)
  31. Majaro,S.(1993)The essence of marketing. Engle wood cliffts, N.J Prentice hall, pp-10.
  32. Rowley, J(1998).Promotion& marketing communication in information market place,Library review,47(8),383-387.
  33. Hiremath, CV& Karisddappa,CR(2000)marketing of library and information science concept, issue and strategies. DR. S R Ranganathan national memorial seminar,9-12 august, at Goa university.
  34. Chan, C. (2012).Marketing the academic library with online social network advertising. Library management, 33(4/5), 292-296.
  35. Kotler, P(1972).Marketingmanagement:Analysis,planning,&control,NJ:prentice-Hall.
  36. Muruli & Gireesh Kumar(2013).Marketing of library services and product through social media: An evaluation,NCILS,144-152.
  37. Hiremath, CV& Karisddappa,CR(2000)marketing of library and information science concept, issue and strategies. DR. S R Ranganathan national memorial seminar,9-12 august, at Goa university.
  38. Chan, C. (2012).Marketing the academic library with online social network advertising. Library management, 33(4/5), 292-296.
  39. Kotler, P(1972).Marketingmanagement:Analysis,planning,&control,NJ:prentice-Hall.
  40. Muruli & Gireesh Kumar(2013).Marketing of library services and product through social media: An evaluation,NCILS,144-152.
  41. Hiremath, CV& Karisddappa,CR(2000)marketing of library and information science concept, issue and strategies. DR. S R Ranganathan national memorial seminar,9-12 august, at Goa university.
  42. Chan, C. (2012).Marketing the academic library with online social network advertising. Library management, 33(4/5), 292-296.
  43. Kotler, P(1972).Marketingmanagement:Analysis,planning,&control,NJ:prentice-Hall.
  44. Muruli & Gireesh Kumar(2013).Marketing of library services and product through social media: An evaluation,NCILS,144-152.
  45. Majaro,S.(1993)The essence of marketing. Engle wood cliffts, N.J Prentice hall, pp-10.
  46. Rowley, J(1998).Promotion& marketing communication in information market place,Library review,47(8),383-387.
  47. Madhusudhan, M (2008), marketing of library and information service and product in university library: A case study of Goa university library. Library philosophy and practice, march.

Article Post Production

    No data exists for the row/column.
Creative Commons License
Indian Streams Research Journal by Laxmi Book Publication is licensed under a Creative Commons Attribution 4.0 International License.
Based on a work at http://oldisrj.lbp.world/Default.aspx.
Permissions beyond the scope of this license may be available at http://oldisrj.lbp.world/Default.aspx
Copyright � 2014 Indian Streams Research Journal. All rights reserved
Looking for information? Browse our FAQs, tour our sitemap, or contact ISRJ
Read our Privacy Policy Statement and Plagairism Policy. Use of this site signifies your agreement to the Terms of Use