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Volume : V, Issue : XII, January - 2016

ECOMMERCE IN INDIA: B2C SET FOR HYBRID MODEL

Smita Panigrahy, None

By : Laxmi Book Publication

Abstract :

The business to customer (B2C) segment in the ecommerce world in India is undergoing major transformation changes. The focus has shifted from offline to online retailing, bringing greater consumer benefits such as competitive pricing, consumer ratings, quality product information and customer support. But online retailing is still a miniscule of the overall retailing market in India. Also, in both these formats customers experience a channel but not a brand. The need is shifting gears towards a hybrid model where customers can access the product through multiple channels such as physical stores, website, smart phone, kiosks etc. The purpose of the article is to analyse the core strengths of online and offline retailing, and develop a hybrid model that enables the hybrid model to be accessed by a larger set of consumers while providing higher consumer benefits.

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Cite This Article :

Smita Panigrahy, None(2016). ECOMMERCE IN INDIA: B2C SET FOR HYBRID MODEL. Indian Streams Research Journal, Vol. V, Issue. XII, http://isrj.org/UploadedData/7602.pdf

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