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Volume : V, Issue : XI, December - 2015

OBJECTIFICATION OF WOMEN AND ITS IMPACT ON THE INDIAN SOCIETY

Manisha Chotrani , Meeta Mathur

By : Laxmi Book Publication

Abstract :

Advertisements of both kinds, print as well as television is an influential method, used by the marketers to persuade, manipulate and shape the psychology of the viewers. This is known as media ecology. The marketers create a delusionary environment, which influences most of us. The images and videos of women in such advertisements are objectified in a manner, which has a negative influence on the society, leading to problems such as lower self-esteem, depression, distractions, psychological disorders and sexual crimes.

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    Cite This Article :

    Manisha Chotrani , Meeta Mathur(2015). OBJECTIFICATION OF WOMEN AND ITS IMPACT ON THE INDIAN SOCIETY. Indian Streams Research Journal, Vol. V, Issue. XI, http://isrj.org/UploadedData/7508.pdf

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    35. Beckwith, J.B.(1994).Terminology and social relevance in psychological research on gender. Social behavior and Personality, 22,329-336.

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