Scroll to Top

Volume : V, Issue : VII, August - 2015

RURAL –URBAN CONSUMER BEHAVIOR AND POTENTIAL RURAL MARKET – A COMPARATIVE STUDY

Keshav B Lengare, -

By : Laxmi Book Publication

Abstract :

There is potentiality of rural marketing but it needs to compare the behavior of rural consumer to urban consumer for developing the marketing strategies to tap the rural potential market. The present paper compares the behavior of rural consumers to urban consumers about buying and rural market potentiality. An attempt has been made to examine whether the rural consumers behavior differ towards buying and marketing potentiality regarding various attributes such as how they purchase consumer goods, what is their intension to purchase, preference to purchase, response for brand product, quality and price etc.

Keywords :


    Article :


    Cite This Article :

    Keshav B Lengare, -(2015). RURAL –URBAN CONSUMER BEHAVIOR AND POTENTIAL RURAL MARKET – A COMPARATIVE STUDY. Indian Streams Research Journal, Vol. V, Issue. VII, http://isrj.org/UploadedData/7360.pdf

    References :

    1. Report of Economic Survey 2011-12
    2. Hundal & Anand (2007) – Motivators of purchase of durables for rural and urban consumers of Panjab – A case study, the ICFAI Journal of Management p-7
    3. Jha Mithileshwar (2007) - Rural Marketing in India, Marketing Management, Dorling Kindrsly Ltd. Delhi 12th Edition p- A1-6
    4. Report of Economic Survey 2011-12
    5. Sharma and Chaube (2007) – Consumer behavior towards mobile service, The ICFAI Journal of Marketing Management 6(1) p-41-49
    6. Report of Economic Survey 2011-12
    7. Sharma and Chaube (2007) – Consumer behavior towards mobile service, The ICFAI Journal of Marketing Management 6(1) p-41-49
    8. Report of Economic Survey 2011-12
    9. Jha Mithileshwar (2007) - Rural Marketing in India, Marketing Management, Dorling Kindrsly Ltd. Delhi 12th Edition p- A1-6
    10. Jha Mithileshwar (2007) - Rural Marketing in India, Marketing Management, Dorling Kindrsly Ltd. Delhi 12th Edition p- A1-6
    11. Sharma and Chaube (2007) – Consumer behavior towards mobile service, The ICFAI Journal of Marketing Management 6(1) p-41-49
    12. Hundal & Anand (2007) – Motivators of purchase of durables for rural and urban consumers of Panjab – A case study, the ICFAI Journal of Management p-7
    13. Sharma and Chaube (2007) – Consumer behavior towards mobile service, The ICFAI Journal of Marketing Management 6(1) p-41-49
    14. Mano S John, Selvaraj (2007) - Social Changes and the Growth of Indian Rural Market : An Invitation to FMCG published IIMK, and presented at International Marketing Conference on Marketing & Society, 8-10 April, 2007, p-102-110
    15. Mano S John, Selvaraj (2007) - Social Changes and the Growth of Indian Rural Market : An Invitation to FMCG published IIMK, and presented at International Marketing Conference on Marketing & Society, 8-10 April, 2007, p-102-110
    16. Hundal & Anand (2007) – Motivators of purchase of durables for rural and urban consumers of Panjab – A case study, the ICFAI Journal of Management p-7
    17. Report of Economic Survey 2011-12
    18. Sharma and Chaube (2007) – Consumer behavior towards mobile service, The ICFAI Journal of Marketing Management 6(1) p-41-49
    19. Report of Economic Survey 2011-12
    20. Mano S John, Selvaraj (2007) - Social Changes and the Growth of Indian Rural Market : An Invitation to FMCG published IIMK, and presented at International Marketing Conference on Marketing & Society, 8-10 April, 2007, p-102-110
    21. Mano S John, Selvaraj (2007) - Social Changes and the Growth of Indian Rural Market : An Invitation to FMCG published IIMK, and presented at International Marketing Conference on Marketing & Society, 8-10 April, 2007, p-102-110
    22. Hundal & Anand (2007) – Motivators of purchase of durables for rural and urban consumers of Panjab – A case study, the ICFAI Journal of Management p-7
    23. Mano S John, Selvaraj (2007) - Social Changes and the Growth of Indian Rural Market : An Invitation to FMCG published IIMK, and presented at International Marketing Conference on Marketing & Society, 8-10 April, 2007, p-102-110
    24. Mano S John, Selvaraj (2007) - Social Changes and the Growth of Indian Rural Market : An Invitation to FMCG published IIMK, and presented at International Marketing Conference on Marketing & Society, 8-10 April, 2007, p-102-110
    25. Mano S John, Selvaraj (2007) - Social Changes and the Growth of Indian Rural Market : An Invitation to FMCG published IIMK, and presented at International Marketing Conference on Marketing & Society, 8-10 April, 2007, p-102-110
    26. Jha Mithileshwar (2007) - Rural Marketing in India, Marketing Management, Dorling Kindrsly Ltd. Delhi 12th Edition p- A1-6
    27. Mano S John, Selvaraj (2007) - Social Changes and the Growth of Indian Rural Market : An Invitation to FMCG published IIMK, and presented at International Marketing Conference on Marketing & Society, 8-10 April, 2007, p-102-110
    28. Sharma and Chaube (2007) – Consumer behavior towards mobile service, The ICFAI Journal of Marketing Management 6(1) p-41-49
    29. Mano S John, Selvaraj (2007) - Social Changes and the Growth of Indian Rural Market : An Invitation to FMCG published IIMK, and presented at International Marketing Conference on Marketing & Society, 8-10 April, 2007, p-102-110
    30. Hundal & Anand (2007) – Motivators of purchase of durables for rural and urban consumers of Panjab – A case study, the ICFAI Journal of Management p-7
    31. Report of Economic Survey 2011-12
    32. Jha Mithileshwar (2007) - Rural Marketing in India, Marketing Management, Dorling Kindrsly Ltd. Delhi 12th Edition p- A1-6
    33. Mano S John, Selvaraj (2007) - Social Changes and the Growth of Indian Rural Market : An Invitation to FMCG published IIMK, and presented at International Marketing Conference on Marketing & Society, 8-10 April, 2007, p-102-110
    34. Hundal & Anand (2007) – Motivators of purchase of durables for rural and urban consumers of Panjab – A case study, the ICFAI Journal of Management p-7
    35. Jha Mithileshwar (2007) - Rural Marketing in India, Marketing Management, Dorling Kindrsly Ltd. Delhi 12th Edition p- A1-6
    36. Hundal & Anand (2007) – Motivators of purchase of durables for rural and urban consumers of Panjab – A case study, the ICFAI Journal of Management p-7
    37. Mano S John, Selvaraj (2007) - Social Changes and the Growth of Indian Rural Market : An Invitation to FMCG published IIMK, and presented at International Marketing Conference on Marketing & Society, 8-10 April, 2007, p-102-110
    38. Jha Mithileshwar (2007) - Rural Marketing in India, Marketing Management, Dorling Kindrsly Ltd. Delhi 12th Edition p- A1-6
    39. Report of Economic Survey 2011-12
    40. Jha Mithileshwar (2007) - Rural Marketing in India, Marketing Management, Dorling Kindrsly Ltd. Delhi 12th Edition p- A1-6
    41. Jha Mithileshwar (2007) - Rural Marketing in India, Marketing Management, Dorling Kindrsly Ltd. Delhi 12th Edition p- A1-6
    42. Sharma and Chaube (2007) – Consumer behavior towards mobile service, The ICFAI Journal of Marketing Management 6(1) p-41-49
    43. Sharma and Chaube (2007) – Consumer behavior towards mobile service, The ICFAI Journal of Marketing Management 6(1) p-41-49
    44. Report of Economic Survey 2011-12
    45. Hundal & Anand (2007) – Motivators of purchase of durables for rural and urban consumers of Panjab – A case study, the ICFAI Journal of Management p-7
    46. Jha Mithileshwar (2007) - Rural Marketing in India, Marketing Management, Dorling Kindrsly Ltd. Delhi 12th Edition p- A1-6
    47. Report of Economic Survey 2011-12
    48. Sharma and Chaube (2007) – Consumer behavior towards mobile service, The ICFAI Journal of Marketing Management 6(1) p-41-49
    49. Hundal & Anand (2007) – Motivators of purchase of durables for rural and urban consumers of Panjab – A case study, the ICFAI Journal of Management p-7
    50. Jha Mithileshwar (2007) - Rural Marketing in India, Marketing Management, Dorling Kindrsly Ltd. Delhi 12th Edition p- A1-6
    51. Jha Mithileshwar (2007) - Rural Marketing in India, Marketing Management, Dorling Kindrsly Ltd. Delhi 12th Edition p- A1-6
    52. Report of Economic Survey 2011-12
    53. Sharma and Chaube (2007) – Consumer behavior towards mobile service, The ICFAI Journal of Marketing Management 6(1) p-41-49
    54. Sharma and Chaube (2007) – Consumer behavior towards mobile service, The ICFAI Journal of Marketing Management 6(1) p-41-49
    55. Report of Economic Survey 2011-12
    56. Hundal & Anand (2007) – Motivators of purchase of durables for rural and urban consumers of Panjab – A case study, the ICFAI Journal of Management p-7
    57. Mano S John, Selvaraj (2007) - Social Changes and the Growth of Indian Rural Market : An Invitation to FMCG published IIMK, and presented at International Marketing Conference on Marketing & Society, 8-10 April, 2007, p-102-110
    58. Mano S John, Selvaraj (2007) - Social Changes and the Growth of Indian Rural Market : An Invitation to FMCG published IIMK, and presented at International Marketing Conference on Marketing & Society, 8-10 April, 2007, p-102-110
    59. Jha Mithileshwar (2007) - Rural Marketing in India, Marketing Management, Dorling Kindrsly Ltd. Delhi 12th Edition p- A1-6
    60. Hundal & Anand (2007) – Motivators of purchase of durables for rural and urban consumers of Panjab – A case study, the ICFAI Journal of Management p-7
    61. Mano S John, Selvaraj (2007) - Social Changes and the Growth of Indian Rural Market : An Invitation to FMCG published IIMK, and presented at International Marketing Conference on Marketing & Society, 8-10 April, 2007, p-102-110
    62. Report of Economic Survey 2011-12
    63. Jha Mithileshwar (2007) - Rural Marketing in India, Marketing Management, Dorling Kindrsly Ltd. Delhi 12th Edition p- A1-6
    64. Sharma and Chaube (2007) – Consumer behavior towards mobile service, The ICFAI Journal of Marketing Management 6(1) p-41-49
    65. Jha Mithileshwar (2007) - Rural Marketing in India, Marketing Management, Dorling Kindrsly Ltd. Delhi 12th Edition p- A1-6
    66. Jha Mithileshwar (2007) - Rural Marketing in India, Marketing Management, Dorling Kindrsly Ltd. Delhi 12th Edition p- A1-6
    67. Sharma and Chaube (2007) – Consumer behavior towards mobile service, The ICFAI Journal of Marketing Management 6(1) p-41-49
    68. Sharma and Chaube (2007) – Consumer behavior towards mobile service, The ICFAI Journal of Marketing Management 6(1) p-41-49
    69. Jha Mithileshwar (2007) - Rural Marketing in India, Marketing Management, Dorling Kindrsly Ltd. Delhi 12th Edition p- A1-6
    70. Report of Economic Survey 2011-12
    71. Sharma and Chaube (2007) – Consumer behavior towards mobile service, The ICFAI Journal of Marketing Management 6(1) p-41-49
    72. Mano S John, Selvaraj (2007) - Social Changes and the Growth of Indian Rural Market : An Invitation to FMCG published IIMK, and presented at International Marketing Conference on Marketing & Society, 8-10 April, 2007, p-102-110
    73. Report of Economic Survey 2011-12
    74. Jha Mithileshwar (2007) - Rural Marketing in India, Marketing Management, Dorling Kindrsly Ltd. Delhi 12th Edition p- A1-6
    75. Mano S John, Selvaraj (2007) - Social Changes and the Growth of Indian Rural Market : An Invitation to FMCG published IIMK, and presented at International Marketing Conference on Marketing & Society, 8-10 April, 2007, p-102-110
    76. Report of Economic Survey 2011-12
    77. Report of Economic Survey 2011-12
    78. Sharma and Chaube (2007) – Consumer behavior towards mobile service, The ICFAI Journal of Marketing Management 6(1) p-41-49
    79. Hundal & Anand (2007) – Motivators of purchase of durables for rural and urban consumers of Panjab – A case study, the ICFAI Journal of Management p-7
    80. Mano S John, Selvaraj (2007) - Social Changes and the Growth of Indian Rural Market : An Invitation to FMCG published IIMK, and presented at International Marketing Conference on Marketing & Society, 8-10 April, 2007, p-102-110
    81. Jha Mithileshwar (2007) - Rural Marketing in India, Marketing Management, Dorling Kindrsly Ltd. Delhi 12th Edition p- A1-6
    82. Report of Economic Survey 2011-12
    83. Sharma and Chaube (2007) – Consumer behavior towards mobile service, The ICFAI Journal of Marketing Management 6(1) p-41-49
    84. Sharma and Chaube (2007) – Consumer behavior towards mobile service, The ICFAI Journal of Marketing Management 6(1) p-41-49
    85. Mano S John, Selvaraj (2007) - Social Changes and the Growth of Indian Rural Market : An Invitation to FMCG published IIMK, and presented at International Marketing Conference on Marketing & Society, 8-10 April, 2007, p-102-110
    86. Report of Economic Survey 2011-12
    87. Sharma and Chaube (2007) – Consumer behavior towards mobile service, The ICFAI Journal of Marketing Management 6(1) p-41-49
    88. Mano S John, Selvaraj (2007) - Social Changes and the Growth of Indian Rural Market : An Invitation to FMCG published IIMK, and presented at International Marketing Conference on Marketing & Society, 8-10 April, 2007, p-102-110

    Article Post Production

      No data exists for the row/column.
    Creative Commons License
    Indian Streams Research Journal by Laxmi Book Publication is licensed under a Creative Commons Attribution 4.0 International License.
    Based on a work at http://oldisrj.lbp.world/Default.aspx.
    Permissions beyond the scope of this license may be available at http://oldisrj.lbp.world/Default.aspx
    Copyright � 2014 Indian Streams Research Journal. All rights reserved
    Looking for information? Browse our FAQs, tour our sitemap, or contact ISRJ
    Read our Privacy Policy Statement and Plagairism Policy. Use of this site signifies your agreement to the Terms of Use