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Volume : IV, Issue : VIII, September - 2014

A STUDY ON CRM AS A TOOL FOR GENERATING EMPLOYMENT OPTIONS

S. J. Tale , G. L. Pedhiwal

By : Laxmi Book Publication

Abstract :

Doing some CRM certified program or a degree carry a lot of clout, and many graduates earn the reward of a good position in any companies. A certified program or a degree in CRM is the first step toward a long and successful career in a customer care. In fact, certified program or a degree in CRM open doors to a wide range of jobs from a variety of fields. If you want to work in a customer care or public relations department or already working in a company and wanted to move a corporate ladder into a higher position in management, then in such case a program or a degree in CRM is the first steps for your future career. As a customer care executive or a public relations officer you will be responsible for directing and guiding corporate communication between company and customers. CRM occupied to be an innovative course in the field of career education.

Keywords :


Article :


Cite This Article :

S. J. Tale , G. L. Pedhiwal(2014). A STUDY ON CRM AS A TOOL FOR GENERATING EMPLOYMENT OPTIONS. Indian Streams Research Journal, Vol. IV, Issue. VIII, http://isrj.org/UploadedData/7323.pdf

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  163. Gartner group., (2008), “Worldwide CRM Software Market to Grow 14% in 2008(online), Available at http://www.gartner.com/it/page.jsp?id=653307.
  164. Claessens, J., Dem, V., De Cock, D., Preneel, B., Vandewalle, J., (2002), on the Security of Today’s online Electronic Banking Systems, Computer & Security, Vol. 21, Issue 3, pp. 257-69
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  167. Gartner group., (2008), “Worldwide CRM Software Market to Grow 14% in 2008(online), Available at http://www.gartner.com/it/page.jsp?id=653307.
  168. Claessens, J., Dem, V., De Cock, D., Preneel, B., Vandewalle, J., (2002), on the Security of Today’s online Electronic Banking Systems, Computer & Security, Vol. 21, Issue 3, pp. 257-69
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  170. Foxall, G. R., and James, V. K., (2003), “The behavioural ecology of brand choice: How and what do consumers maximize”, Psychology & Marketing, Volume 20, Number 9, p.p 811-836.
  171. Adelaar, T. (2000), “Electronic commerce and the implications for market structure: The example of the art and antiques trade”, Journal of Computer Mediated Communication, Vol 5, No.3, Retrieved 25 June 2004 from http://www.ascusc.org/jcmc/vol5/issue3/adelaar.htm.
  172. Buttle, F., (2009), “Customer Relationship Management: Concepts and Technologies,” First edition, Oxford, Elsevier Butterworth Heinemann, ISBN 978-1- 85617-522-7.
  173. Buttle, F., (2001), “The CRM Value Chain,” Marketing Business, p.p 52–55 Retrieved January 25, 2008 from www.wtcbrescia.it/upload/0-FButtleCRMvalchain.pdf.
  174. Dirk, Z. (2008), “Towards an integrated framework of key account management”, Journal of Business & Industrial Marketing ,Volume 23,Number 5 ,p.p 323-331.
  175. Farquhar, J. and Rowley, J, (2006) “Relationships and Online Consumer Communities”, Business Process Management Journal, Volume 12 Number 2, pp.162-177.
  176. Buttle, F., (2001), “The CRM Value Chain,” Marketing Business, p.p 52–55 Retrieved January 25, 2008 from www.wtcbrescia.it/upload/0-FButtleCRMvalchain.pdf.
  177. Dirk, Z. (2008), “Towards an integrated framework of key account management”, Journal of Business & Industrial Marketing ,Volume 23,Number 5 ,p.p 323-331.
  178. Farquhar, J. and Rowley, J, (2006) “Relationships and Online Consumer Communities”, Business Process Management Journal, Volume 12 Number 2, pp.162-177.
  179. Gartner group., (2008), “Worldwide CRM Software Market to Grow 14% in 2008(online), Available at http://www.gartner.com/it/page.jsp?id=653307.
  180. Claessens, J., Dem, V., De Cock, D., Preneel, B., Vandewalle, J., (2002), on the Security of Today’s online Electronic Banking Systems, Computer & Security, Vol. 21, Issue 3, pp. 257-69

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