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Volume : V, Issue : VII, August - 2015

MARKETING MIX : 4 P’S

Pankaj Kumar, None

By : Laxmi Book Publication

Abstract :

Since last one and half decades the marketing trends have been significantly transforming at lightening pace and the marketer has had to cope up with the drivers of the change. Every facet of the marketing scenario observed by the marketers is significant and needed to be given a separate focus on the contemporary marketing mix. The consumer’s perception and attractiveness changes gradually with the availability of ample substitute goods and services in the market. Consumers become more susceptible to their sensory stimuli apropos goods and services and their convincing attitude is more dependable on sensory stimuli they have. The main objective of this study is to review the present marketing mix applies particularly to the marketing.

Keywords :


    Article :


    Cite This Article :

    Pankaj Kumar, None(2015). MARKETING MIX : 4 P’S. Indian Streams Research Journal, Vol. V, Issue. VII, http://isrj.org/UploadedData/7016.pdf

    References :

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    166. Gupta, Dinesh K and Jambhekar, A. Developing a customerfocus approach to marketing of library and information services. DESIDOC bulletin of information technology.22 (3), 2002. p. 5-14.
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