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Volume : V, Issue : VII, August - 2015

THE IMPACT OF INFORMATION TECHNOLOGY IN POLITICAL CAMPAIGNING— HOW EFFECTIVE IS IN MOBILIZING VOTERS AND NEW WAYS TO IMPROVE THE VOTE SHARE FOR THE POLITICAL PARTIES AND CANDIDATES USING IT.

Chandra Sekhara Reddy Konda, Sowmya Bommu and G.V Naidu

By : Laxmi Book Publication

Abstract :

Information technology being the latest in the communication field is rapidly growing in the context of the media communication. Recently, IT has become a key component of political campaigns and has been cited to be so powerful in US,UK and Indian elections held in the recent past. The four types of contact direct online and offline, indirect online and offline constituted our main sources of communication.The ‘pull’ nature of these technologies, however, means that voters are required to seek out the information rather than have it ‘Pushed’ to them through their mailboxes and unsolicited phone calls.

Keywords :


Article :


Cite This Article :

Chandra Sekhara Reddy Konda, Sowmya Bommu and G.V Naidu(2015). THE IMPACT OF INFORMATION TECHNOLOGY IN POLITICAL CAMPAIGNING— HOW EFFECTIVE IS IN MOBILIZING VOTERS AND NEW WAYS TO IMPROVE THE VOTE SHARE FOR THE POLITICAL PARTIES AND CANDIDATES USING IT.. Indian Streams Research Journal, Vol. V, Issue. VII, http://isrj.org/UploadedData/6890.pdf

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