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Volume : V, Issue : V, June - 2015

SWOT ANALYSIS OF FOOD PRODUCTS BY SCHOOL GOING CHILDREN

Jasmina Chrysolyte, S , V. Raji Sugumar

By : Laxmi Book Publication

Abstract :

The present study was intended to study the SWOT analysis by school going children on food products. The study was carried out among the school going children of Puducherry belonging to both government and private schools. About five hundred and seventy one samples (N=571) from 12 to 15 years of age were selected comprising of both boys and girls. A questionnaire was formulated to collect the data from samples. The entire study was spread over a period of eight months from January 2012 to August 2012. Percentages and illustrations were used. It was found that the samples were aware of the food products/snacks listed in the questionnaire. The awareness was attributed to the detailed and attractive television advertisements, which make the young children to fall a prey to the advertisements thereby resulting in early onset of non communicable diseases.

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Cite This Article :

Jasmina Chrysolyte, S , V. Raji Sugumar(2015). SWOT ANALYSIS OF FOOD PRODUCTS BY SCHOOL GOING CHILDREN. Indian Streams Research Journal, Vol. V, Issue. V, http://isrj.org/UploadedData/6684.pdf

References :

  1. S. Jasmina Chrysolyte and V.Raji Sugumar, (2014). Impact of television viewing behaviour on the dietary habits of school going children, Indian Streams Research Journal, 1:1-8.
  2. S. Jasmina Chrysolyte and V.Raji Sugumar, (2014). Impact of television viewing behaviour on the dietary habits of school going children, Indian Streams Research Journal, 1:1-8.
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  6. S. Jasmina Chrysolyte and V.Raji Sugumar, (2014). Impact of television viewing behaviour on the dietary habits of school going children, Indian Streams Research Journal, 1:1-8.
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  15. S. Jasmina Chrysolyte and V.Raji Sugumar, (2014). Impact of television viewing behaviour on the dietary habits of school going children, Indian Streams Research Journal, 1:1-8.
  16. S. Jasmina Chrysolyte and V.Raji Sugumar, (2014). Impact of television viewing behaviour on the dietary habits of school going children, Indian Streams Research Journal, 1:1-8.
  17. S. Jasmina Chrysolyte and V.Raji Sugumar, (2014). Impact of television viewing behaviour on the dietary habits of school going children, Indian Streams Research Journal, 1:1-8.
  18. S. Jasmina Chrysolyte and V.Raji Sugumar, (2014). Impact of television viewing behaviour on the dietary habits of school going children, Indian Streams Research Journal, 1:1-8.
  19. S. Jasmina Chrysolyte and V.Raji Sugumar, (2014). Impact of television viewing behaviour on the dietary habits of school going children, Indian Streams Research Journal, 1:1-8.
  20. S. Jasmina Chrysolyte and V.Raji Sugumar, (2014). Impact of television viewing behaviour on the dietary habits of school going children, Indian Streams Research Journal, 1:1-8.
  21. S. Jasmina Chrysolyte and V.Raji Sugumar, (2014). Impact of television viewing behaviour on the dietary habits of school going children, Indian Streams Research Journal, 1:1-8.
  22. S. Jasmina Chrysolyte and V.Raji Sugumar, (2014). Impact of television viewing behaviour on the dietary habits of school going children, Indian Streams Research Journal, 1:1-8.
  23. S. Jasmina Chrysolyte and V.Raji Sugumar, (2014). Impact of television viewing behaviour on the dietary habits of school going children, Indian Streams Research Journal, 1:1-8.
  24. S. Jasmina Chrysolyte and V.Raji Sugumar, (2014). Impact of television viewing behaviour on the dietary habits of school going children, Indian Streams Research Journal, 1:1-8.
  25. S. Jasmina Chrysolyte and V.Raji Sugumar, (2014). Impact of television viewing behaviour on the dietary habits of school going children, Indian Streams Research Journal, 1:1-8.

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