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Volume : V, Issue : IV, May - 2015 CONSUMER BUYING BEHAVIOR REGARDING CHINESE CONSUMER PRODUCTS IN BILASPUR CITY Pushkar Dubey , Satish Kumar Sahu and Dr.Sudhir Kumar Sharma DOI : 10.9780/22307850, By : Laxmi Book Publication Abstract : Consumer is the focal point of all the business and all the marketing strategies revolve around him. In a country like India they are treated as king, and the success or failure of a business is dependent on him. Consumers exhibits variety in buying behavior and its dependent on number of seen and unseen factors. The current study explores the buying behavior of consumers regarding the purchase of Chinese electronics items in Bilaspur city in the state of Chhattisgarh. Present study is carried out with the help of 100 respondents through a self structured and administered questionnaire. Keywords : Unable to cast object of type 'System.DBNull' to type 'System.String'.
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