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Volume : V, Issue : I, February - 2015 INFLUENCE OF TV ON THE CONTENT SELECTION OF RURAL NEWSPAPERS: ANALYSIS OF RURAL NEWSPAPERS IN KARNATAKA, INDIA Aravinda Shetty , Varghese Pulickal By : Laxmi Book Publication Abstract : Journalism in India had grown from a non-profit, social service organ to a profit
oriented and strategic business venture. As India is made out of heterogeneous communities, it is necessary to have the communication system specific to meet the demands, motivate, inform and set agenda for small communities. Rural press is one of the most important, viable and effective means of communication for reaching out to the vast majority of rural population. Research question “How does television influence the content selection of rural newspaper and what are the priorities of rural newspapers?” The study is quantitative study using survey and
content analysis. Some qualitative data emerged from in-depth interview with the newspapers editors and journalists. Survey is conducted among 50 respondents and contents analysis of 4 rural news papers from four revenue divisions of Karnataka is taken. The research results reveal that the rural newspapers are serving the development agenda of rural community but its existence is threatened with the new media developments such as localized additions of state level newspapers and the 24x7 news channels. News channels have monopolized the media market, which is homogenizing the news contents. It has become a routine of a rural press employee to watch 3-4 news channels for their reference in content selection. Content analysis revealed that rural news papers provide average 71% of the space to local news, about 15 % of the Space to State news 11% of the space to National news and 3% of the space to International news. Keywords : |