Indian Streams Research Journal

Volume : IV, Issue : XII, January - 2015

A STUDY OF PERCEPTION ABOUT SOCIAL VALUES BEING PROJECTED IN TELEVISION ADVERTISEMENTS OF TEACHERS IN HARYANA

Parul Sehrawat, Vikram Kaushik and Pragya Kaushik

DOI : 10.9780/22307850, By : Laxmi Book Publication

Abstract :

This study originates from the need to study perception about social values being projected in Television Advertisements of Teachers in the schools of Haryana. The study was conducted in four schools of …..namely GGSSS, GGSS, HINDU School and VDI School. The researcher applied Percentage and Chi-square test. The study revealed that there is significant difference between age group of teachers regarding Value Truth, Non Violence, Honesty, Respect Brotherhood, Hypothetical Values and Overall Social Values. There is association between gender and Perception about Social Values Being Projected in Television Advertisements of Teachers. It reveals from the table that there is significant difference between age group of teachers regarding Value Truth, Non Violence, Honesty, Respect Brotherhood, Hypothetical Values and Overall Social Values

Keywords :

• Advertisement
• Social Values
• Value Truth
• Association
• Advertisement
• Social Values
• Value Truth
• Association
• Advertisement
• Social Values
• Value Truth
• Association

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