Volume : IV, Issue : VII, August - 2014 ONLINE SHOPPING OF CLOTHES AND ITS EFFECT ON THE LOCAL RETAIL MARKET IN GUWAHATI CITY![](ArticleImage/5262.jpg) Sweety Das, None By : Laxmi Book Publication Abstract : Online shopping is the process through which goods and services can be bought or
can be sold over the internet . Online shopping of clothes has become a trend among the youth
and which in return is effecting the business of the local retailers .The study “Online shopping of
clothes and its effect on the local retail market in Guwahati city” aims to determine the factors
influencing the customers to make online purchases and the effect of the same on the small
retailers in Guwahati city of Assam.The online clothing market has doubled over the last few
years as an increasing number of shoppers have had access to broadband and abandoned the
retail shops. The huge discounts given by the online merchants are attracting the customers on a
large basis and this in return is creating a problem for the small retailers as they are not in a
position to give discount and for this reason they are loosing customers on a huge basis. Keywords : Article : Cite This Article : Sweety Das, None(2014). ONLINE SHOPPING OF CLOTHES AND ITS EFFECT ON THE LOCAL RETAIL MARKET IN GUWAHATI CITY. Indian Streams Research Journal, Vol. IV, Issue. VII, http://isrj.org/UploadedData/5262.pdf References : - fashion.telegraph.co
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